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FLOCK*D Holiday Pop-Up Returns to Alton with Festive Fun for the Whole Family

Downtown Alton's favorite holiday tradition transforms into a winter wonderland featuring Santa brunch, themed trivia nights, and Noon Year's Eve celebration  

Susan Ryan
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ALTON – Grab your tinsel and your bows because FLOCKD is coming! Flock Food Truck Park and Bar, voted best cocktails and best new business by Reader's Choice, is transforming into a merry holiday wonderland for its highly anticipated seasonal pop-up experience, FLOCK*D.

Opening its festively decorated doors on Saturday, November 29 at 5 p.m., FLOCK*D promises to deliver holiday magic with photo-worthy backdrops, a special holiday drink menu, shareable bites from Byrdies, and the kind of warm, festive atmosphere that makes the season bright.

"This is our favorite time of year at Flock," said Laura Windisch, general manager. "We love bringing the community together to celebrate with great food, creative cocktails, and those special holiday traditions that families look forward to year after year."

Reservations are encouraged, especially for brunch through Tock. https://www.exploretock.com/flocked-alton/ Walk-ins are welcome based on availability.

BRUNCH'N WITH SANTA – A BELOVED TRADITION RETURNS

Santa is checking his list and clearing his schedule for four special Sunday mornings! On November 30, December 7, 14, and 21 from 10 a.m. to 2 p.m., families can enjoy breakfast with the big guy himself.

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TRIVIA WEDNESDAY IN DECEMBER GET A HOLIDAY TWIST

Test your knowledge of all things festive (and beyond) at FREE trivia nights on December 3, 10, and 17. Gather your team, enjoy seasonal sips, and compete for bragging rights in the coziest setting in downtown Alton.

NOON YEAR'S EVE – RING IN 2025 THE FAMILY-FRIENDLY WAY

Can't make it to midnight? No problem! FLOCK*D's annual Noon Year's Eve party on December 31 from 11 a.m. to 2 p.m. offers an all-ages celebration complete with a balloon drop at noon. It's the perfect way for families to celebrate the new year together before naptime!

HOURS & RESERVATIONS

FLOCK*D will be open:

  • Wednesday/Thursday: 5 p.m. – 10 p.m.
  • Friday/Saturday: 5 p.m. – 11 p.m.
  • Sunday: 10 a.m. – 4 p.m.
  • Closed Christmas Eve and Christmas Day
  • Wednesday-Saturday nights are 21+
  • Sundays and Noon Years Eve is for all ages.

Located at 210 Ridge Street in downtown Alton, between Broadway and Landmarks Boulevard and adjacent to the Jacoby Arts Center. Flock is the creation of AltonWorks and is operated by Laura and Matt Windisch, who are dedicated to bringing friends and families together for delicious food, outdoor fun, and lasting memories.

For more information, visit flockalton.com or follow Flock on social media for updates and sneak peeks of this year's holiday décor.

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