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WOOD RIVER - Wood River Main Street promotes the revitalization of downtown Wood River, and Executive Director Kristen Burns is pleased to see their efforts growing.
“Wood River is hopping,” Burns said. “It’s been dead for so long. We had some momentum a couple of years ago, and then it kind of fell flat, and then just started building again. You could just see the bubbling of it coming up, and then it exploded.”
Burns noted that businesses along Ferguson Avenue are opening with renewed energy, both new businesses like the “beautiful” dispensary and older, “nostalgic” places like Charlie’s Drive-In and The Fruit Stand.
This surge has even encouraged homeowners to go a step further in caring for their properties. As Wood River Main Street pushes for revitalization throughout downtown, the entire community is responding.
“You can start to feel people taking pride in what they’re doing and in their community. You can see it around downtown,” Burns said. “Some of the houses that are farther down on Ferguson, they've really cleaned them up and taken pride in what they’re doing. With us taking pride in our downtown and really bringing that back and seeing these buildings be revitalized and just making them look beautiful again, it’s giving people the itch to do that in their own community and their own houses.”
The organization’s “momentum” has been recognized, as Wood River Main Street recently received national accreditation. This provides the group with more educational and funding opportunities, Burns explained.
But it also allows them to show off on a national stage. At a recent conference, Burns was delighted to find that other Main Street directors were familiar with Wood River despite the town’s relatively small size.
To celebrate the organization’s success and continue the town’s growth, Burns is eager to revamp the farmers’ market this year. The market opens on June 11, 2026, in the lots behind Ferguson Avenue. Burns expressed her gratitude for Charlotte Anderson, a dedicated volunteer who has taken over the market. She expects this year to be better than ever under Anderson’s leadership.
“She has been hustling and bustling and getting vendors and going to other farmers’ markets and really trying to find some unique people to come to our market to make it really exciting and better than it’s been,” Burns said.
The town will also celebrate America’s 250th anniversary with a July 3 event. From 4–10 p.m., community members can enjoy a variety of activities for both kids and adults, ranging from a cornhole tournament and live music to a beer tent with a mechanical bull.
There will be a drone show at 9:15 p.m., and Burns is especially excited to offer this experience, noting it is “really, really cool and just totally different from other things.”
You can also mark your calendar for the Food Truck Festival on Sept. 12, 2026. If your food truck or band would like to participate, you can reach out to Wood River Main Street.
As the summer amps up, Burns hopes to welcome many visitors and Wood River residents to all of their events. She is proud of the community’s growth and the organization’s work, and she can’t wait to see what positive changes come to Wood River next.
“I could not do it without our board members, our volunteers, the city support that we get,” she added. “We’ve talked about it probably about a million times, how great it is that we’re able to collaborate with the city.”
For more information about Wood River Main Street, including how to get involved, visit their official website.