Annual Brew in the Lou Festival Returns to Francis Park October 10, 2026
The 14th annual festival welcomes its first title sponsor as organizers prepare an afternoon of tastings and entertainment supporting Lutheran school students across metro St. Louis.
ST. LOUIS – St. Louis’ premier fall tasting event is back. The 14th Annual Brew in the Lou Festival returns to the Lily Pond at Francis Park on Saturday, October 10, 2026, from 1–5 p.m. For the first time in history, Brew in the Lou has a title sponsor: Southern Bank.
Brew in the Lou guests will enjoy unlimited tastings of the region’s best beer, wine, spirits, and food, plus live music, shopping, and family fun — all while supporting scholarships and educational services for 9,800 students at 38 Lutheran schools in the St. Louis metro area.
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Festival Highlights
- Live Music: Kraig Holt and the Prairie Highway Band, known in St. Louis for its high energy southern rock.
- Custom Brew: A custom dry-hopped American Lager crafted in partnership with 2nd Shift Brewing, and named Lily Pad Lager by fan competition. Celebrate at the Custom Brew Release Party, September 30, 6-8 p.m. at 2nd Shift Brewery, 1601 Sublette.
- Homebrew Competition: Hosted by the St. Louis Homebrewers Guild at the Homebrew Horseshoe. Guests vote for their favorite with prizes for 1st, 2nd and 3rd place!
- Vendors Galore: Tastings from more than 30 breweries, wineries, and distilleries; food from local favorites; and a full lineup of unique retail vendors.
- Special Feature: Author Joel Bittle will debut his book, Gateway Beer: St. Louis Craft Brewing in the Shadow of Anheuser-Busch. And a visit from Louie, the Blues mascot.
Tickets
- General Admission: $55 in advance / $65 at the gate (includes unlimited tastings while supplies last + commemorative glass).
- VIP (Pre-Sale Only): $125, with exclusive food and beverage offerings, VIP-only pint glass, and private restrooms.
- Designated Driver: $25.
2025 Vendor Lineup
Breweries & Wineries: Schlafly, 4 Hands Brewing, Urban Chestnut Brewing, Rockwell Brewing, Good News Brewing, Square One Brewing, Boulevard Brewing, 2nd Shift Brewing, Kansas City Bier Co., St. James Winery, Tivoli Brewing, Wild Sun Winery, St. James Winery, Adam Puchta Winery, LaChance Winery, and more.
BrewintheLou2026
Spirits: J. Rieger & Co., Luxco Brands, Vodkade, St. Louis Bourbon Society, Switchgrass Spirits, Sip Mobile Bar, and others.
Food: Lucia’s Pizza, KBOP Korean BBQ, The Best Wurst, Reinneck Ranch and more.
Retail: Local artisans and shops, including Benton Park Prints, Nothing Bundt Cakes, Blorp Soda Company, and more.
Tickets & Information
Advance tickets are available through 11:59 p.m. on October 9 at www.brewinthelou.com.
About LESA
More than 9,800 children attend LESA-member Lutheran schools in the St. Louis metro area, making it the second-largest private school system in the Bi-State region. A Recognized Service Organization of the Lutheran Church—Missouri Synod, LESA represents 38 elementary and high schools and five related agencies. Learn more at www.LESAstl.org.
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