ThriVe Metro East Rebrands as Vitality Women’s Clinic in 2026

After 30 years of dedicated service, the organization embarks on a new chapter to expand its life-affirming care and enhance community outreach.

Staff Report

Dec 1, 2025 9:28 PM Dec 2, 2025 1:43 PM

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Our Daily Show Interview! Thrive Metro East: Now Vitality Women's Clinic on Jan 1st!

GODFREY – After 30 years of serving women, children, and families across the Metro East region, ThriVe Metro East is pleased to announce that the organization will officially transition its name and branding to Vitality Women’s Clinic effective January 1, 2026.

This milestone marks the beginning of an exciting new chapter, one that honors a remarkable legacy while positioning the organization for expanded impact, enhanced visibility, and deeper connection with the next generation of women.

"This is not a change in our mission — it is a bold continuation of it,” said Jackie Duty, Executive Director. “For three decades, ThriVe Metro East has been a lifeline for women facing some of life’s most difficult decisions.

"As Vitality Women’s Clinic, we will continue offering the same compassionate, life-affirming care while building the future of this ministry with greater reach, renewed clarity, and expanded services.”

Vitality Women’s Clinic will continue offering free, confidential services, including pregnancy testing, limited obstetric ultrasounds, STD testing and treatment referrals, options education, and connections to ongoing community resources. All services will remain free of charge, judgment-free, and delivered with compassionate excellence.

Transition Timeline

Now through December 31, 2025:

ThriVe Metro East continues operating under its current name while preparing the
community for the transition.

January 1, 2026:
The organization will officially begin operating as Vitality Women’s Clinic, with updated
signage, digital platforms, and printed materials.

Throughout 2026:
Expanded outreach, strengthened digital campaigns, and new partnerships will help reach more abortion-vulnerable women across the Metro East.

ThriVe Metro East
Godfrey, IL 62035

Clinic hours, operations, and services will continue uninterrupted throughout the transition.

How the Community Can Support This Next Chapter
As the organization steps into its new identity as Vitality Women’s Clinic, community support will play a crucial role in expanding reach and sustaining life-saving care.

Become a Monthly Partner

Monthly support is the backbone of the ministry.

Consistent giving allows the clinic to:

Serve more women facing unexpected pregnancies

Provide free ultrasounds, testing, and consultations

Expand digital marketing to reach abortion-vulnerable women

Maintain medical staffing and essential services

Launch new programs and strengthen community education

“Monthly donors are our lifeline,” said Duty. “Their generosity ensures that no woman is ever turned away because of cost or circumstance. Even $30 a month can literally save a life.”

Those interested in becoming a monthly donor can click here.

Contact the development team for more information.

Support Through the Jingle & Bid Online Auction

One of the most exciting opportunities to support the transition to Vitality Women’s Clinic is through the annual Jingle & Bid Online Auction, featuring more than 100 incredible items donated by generous local businesses and supporters.

The auction is live from November 25 through December 5, offering holiday gifts, unique experiences, artwork, travel packages, gift cards, family activities, and more—all while raising essential funds for the clinic.

“When people bid in the Jingle & Bid Auction, they’re not just winning great items—they’re giving hope to women and saving lives,” Duty said. “Every winning bid helps us meet our year-end goals and launch Vitality Women’s Clinic from a place of strength.”

This is the auction link.

For more info, contact Jackie Duty here.

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